Pandemic has pushed back all the major sectors of the economy. Sports players and lovers faced a major setback during the lockdown. No one was set to watch the events just because nothing was taking place and people were forced to watch the pre-recorded youtube streamings. That’s how the OTT stepped in. Through OTT platforms, people could connect with their favorite sports and sportspersons.
Many people watch through OTT platforms as they do not want to rush back home to view their favorite events. They can stream their favorite parts of the event whenever they want. OTT helped to bring the events to us through multiple devices. Even when we are mobile, we can watch the events at our convenience. The OTT platforms have not only set a bunch of advantages to viewers, rather opened a new wave for advertisers. There is a lot of targeted advertising that happens through OTT streaming.
Sports media streaming rights are closing to $85 billion in revenues by 2024. Moreover, reports forecast a 75% increase from $48.6 billion in the next 5 years due to sports streaming services as people switch to the same due to more accessible content.
Compared to traditional cable systems, OTT has offered us diversified opportunities to watch our favorite events. Because certain countries do not broadcast specific events on satellite cables. Figures reveal that 63% of sports fans are willing to pay for an all-sports OTT channel. This tremendous change in the viewing habit of sports lovers is not to be missed by the sports brands.
Sports media streaming rights are closing to $85 billion in revenues by 2024. Moreover, reports forecast a 75% increase from $48.6 billion in the next 5 years due to sports streaming services as people switch to the same due to more accessible content. Sports brands can concentrate on the opportunities by creating live streaming platforms where they are able to obtain greater revenue through subscription-based models and can also deploy various ways of monetizing content.
OTT will continue to rise in this incredibly competitive landscape as the behavior and viewing habits of the audience change.
Through OTT, sports brands are able to reach a wider audience irrespective of geographic barriers. More personalized content on stats, highlights, replays, fan reactions are streamed along with engaging content. OTT will continue to rise in this incredibly competitive landscape as the behavior and viewing habits of the audience change. Flexibility and connectivity are the deciding pillars of online streaming services that drive the powerful engagement of sports content.
The need for OTT sports content continues to increase in corresponding to the innumerous creative solutions currently available. Player Q&A’s, fan-created content, fantasy leagues, and esports are just a few cases of how live OTT sports channels are evolving to deliver for their viewers. Today all you require is the right partner to launch your own Sports streaming service. Gizmeon is one such company. With its NexGen OTT platform, Gizmott, Gizmeon enables you to launch your own streaming service in just a few weeks at very affordable costs. Visit https://gizmott.com for more details.